Friday 23 April 2010

Final Evaluation

Evaluation


In what ways does your media product use, develop or challenge forms and conventions of real media products?

As a group task, our group decided that we didn’t want to make the storyline obvious so we chose an idea of having flashbacks throughout the film so the viewer would gradually understand what has happened. The idea of this was to make the audience seem confused and question the film, this will then build up the suspense as they are wondering what is/has happened, we chose this idea as it is a mystery and we were sticking to the thriller genre. Our ideas first came from the film “Fargo (1996)” which starts off with a long opening of a car slowly driving past, our idea was to have the woman walking slowly through the fields on her journey home, by having a long opening of an object or person moving slowly, and it makes the audience wonder what is happening, by having this shot at the start it didn’t give away any of the storyline. We then included small fast paced flashbacks throughout the video which would made the audience confused as they are wondering why they were put in and wanting to watch more, but as the film goes on the viewer should be able to understand what has happen as more of the flashbacks are shown of the night before. Some/most of the shots that we decided to use are used in real media products, for example using a close up shot and then quickly cutting to a long shot makes the audience wonder about what happening and what shot will come next. Most of the long shots we used were on the actress walking, these shots were from a far distance away and usually lasted more than 5 seconds, and this might mean the audience were wondering what she looked like, what she was wearing and where she was, as the setting around her was open spaced. After the long shot we quickly used a flashback of a close up of her legs and her tights getting ripped the night before, we used this so the audience were less confused about the rips in her tights as she was walking through the fields.

How does your media product represent particular social groups?

As a group we didn’t really involve many different social groups in our footage as we just have a women and a man. I’m sure we could have involved more social groups in this project but we had a time limited of 2 minutes and didn’t want to make it more complicated than it already was. As the woman is the main part of this and is the one who is getting raped, this could show that women need to be careful and watch out most of the time, we used the rape scene and the women as the main parts of our footage as it was easy to follow and many other thrillers use the same idea as it sticks to the thriller genre closely. Our film would come around the middle class range as the actors are middle class and we as the film developers are middle class, we aimed our film for all classes to watch but think that middle class will visit cinema’s more and would prefer to watch thriller movies more than higher class people and lower class people. We think that the race who would watch this film is widely open to any race as it doesn’t just settle on one race even though the actress is British and the actor is British. We think that the British might watch this movie more as the roles are taken by British actors, this might mean that the film is distributed in the UK more as the USA won’t know the actors who are being used in our film, which could mean some of the possible viewers might not want to see it.

• What kind of media institution might distribute your media product and why?

I would distribute my film to Working Title. This is because working title has got lots of back up from Universal as they own Working Title. This could help my film be larger and be put into more cinema’s and earn more profit as universal can help fund Working Title for equipment and actors etc. This will help make my film and any other films I make in the future larger and be better quality as the company can afford more expensive equipment and better know actors and actresses. Working Title are a smaller company that work to make films in the UK and have more UK actors in, this would help with my film as they are based in the UK. With the backup of Universal this would help my film as if they enjoyed the film it could have a possibility of going into cinemas in America as Universal own multiplexes over the country, but not only that they could also distribute the film even better in the UK as they will have more money to make Trailers and adverts etc, to make the film get out and make it well known, this will help as more people will be watching the trailer and will be teased by it and will end up watching it when it is out in the UK. As the company is located in the UK this will mean it is easier to communicate with working title and easier to make plans about meeting, filming etc. Even though Working Title is backed up by Universal this won’t mean that the film I am going to make would make it into all of the multiplex’s in the USA it just might have a possibility that it could reach some cinema’s in the USA due to the ownership of Universal and them having the money and power to own multiplex’s over the USA

Who would be the audience for your media product?

The target audience that our media product was aimed at were for people who like thriller films that have changes in them and that are suspenseful. I think that the audience for my groups product would vary in ages, ranging from 16 + because it contains some violence in, the audience would also vary between genders because some people enjoy different types of films, and enjoy different genre’s and different types of thrillers. Because the age certificate will be around 15/16+ this means that the target audience for age will be above that age, as you can’t watch it otherwise. But even though the film has that age boundary on it the majority of the watchers will be around 18 – 25 as the younger adults may prefer scarier/thriller films that older people. Even though both genders might like this product, it will probably be pointing more towards the male gender due to the men not taking any harm to the product as the women is being raped, but women could also be interested with the product because it relates to the women in the majority of the film, but the women might also like the film as the majority of the film involves a women/girl. Not only would the age certificate be around 15/16 year olds, but I think that the majority of the viewers would age from 18 – 25 as they have the chance to go to the cinema with mates later at night and they might be able to drive etc, they also might have the money because they are old enough to work, so this audience would be the dominant due to them being able to watch the film and have the money and time to watch it.


How did you attract/address your audience?

Our project was aimed to keep the audience attracted to the footage and audio by making the footage suspenseful and making the viewer to keep watching the footage so they watch it until the end and find out what happens, I think that the project we have made does this well as we have include footage from the night before which is fast paced footage, this makes the suspense build as we kept putting short flashbacks of these short fast paced clips throughout the video to build even more suspense and let the audience to want to watch it until the end so they know what happens. The video might be confusing to some viewers as at the start of the video she has ripped tights, and in the middle of the video in one of the flashbacks you see the guy ripping her tights, this shows that it was the morning after when she was walking home and the flashbacks were from the night before.


What have you learnt about technologies from the process of constructing this product?

As I myself had never used a video camera, tripod or the editing software, this project was big as I had to learn how to use all of these new things all at once to be able to film and edit the work, but I was able to learn how to use these very quickly as we got taught well. At the start I could barely work the video camera properly, but I learnt quickly as it was pretty simple to use, also the tripod was simple to use as I am good at finding out how to work things on my own. At the start of the project I had no idea on how to work with the editing software Adobe premiere pro, but now I can do all sorts, I can use the software well and use many of the effects, I can also make titles that are still and that roll of either side, I can also mess around with the lighting within the footage with the lighting effects edit, this allows you to change the colour of the footage to what colour you want, but I’ve only used it to change the footage slightly darker. I have also learned how to separate the audio files from the footage and how to separate the footage from the audio as this was what we needed to do in our project. Not only learning all of that though but I have learnt about all of the different shots etc, this helped me to develop becoming a better director and a better camera man as I gave our groups thoughts of different camera shots and different camera angles to make our film look better and become more thrilling, not only that but directing the actors and actresses where abouts to go and what actions to do, to make the film look even better and have more ideas into our group to decide upon.



• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Since the preliminary task I have learnt quite a lot about using the equipment and software we were given to use, not only that but also using a decent well lit location is vital. I have learnt and have got a better understanding of how to work the camera and the different settings are possible, I have also got a steadier hand on the tripod when panning and tilting, this will make the video look better as mostly all pans and tilts are smooth. The main thing I have learnt is about the editing software, my knowledge on how to use the software has expanded as I have used to for longer, I now know how to use titles and how to make them fade in and roll of the side of the screen etc, I have also searched through more of the effects and have a better knowledge on what effect to use, I also know how to select the audio if I just want that, or how to select the video file only. I have also learnt more about planning and testing, if you are using locations outside, it is always best to test before as you might not get the image or footage you want to get due to the weather/time of day, also if you get the correct lighting for the location and what you want it will/can make your footage more interesting as the viewer can understand what is going on and have a good view about where she is and what she is doing there. But, one of the main things that I have learnt is that it’s better to work in smaller groups when you are making small clips, as you won’t need a group of 4 to make a 2 minute video as at least 1 person in the group will be doing nothing. One of the main things that I have learnt from the preliminary task is how important sound is in a 2 minute clip, I realised that if you don’t have the correct sound during the film it can ruin the whole film, I also realised that searching for sounds takes time as you have to get the correct sound for your film to make it correct, it took our group a while to find the correct sounds we wanted and I thought that the sounds are good for our group and they run smoothly which improves the film and adds to the thriller genre as our music is mysterious and makes the viewer to sit up onto their seats and expect something to happen. I also realised that communication around the group is vital because things can go wrong if people don’t follow instructions, and if you don’t tell everybody about ideas or filming times etc people will not be there and will not know what they have to do.

Thursday 22 April 2010

First Draft Evaluation

Evaluation

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

As a group task, our group decided that we didn’t want to make the storyline obvious so we chose an idea of having flashbacks throughout the film so the viewer would gradually understand what has happened. The idea of this was to make the audience seem confused and question the film, this will then build up the suspense as they are wondering what is/has happened, we chose this idea as it is a mystery and we were sticking to the thriller genre. Our ideas first came from the film “Fargo (1996)” which starts off with a long opening of a car slowly driving past, our idea was to have the woman walking slowly through the fields on her journey home, by having a long opening of an object or person moving slowly, and it makes the audience wonder what is happening, by having this shot at the start it didn’t give away any of the storyline. We then included small fast paced flashbacks throughout the video which would made the audience confused as they are wondering why they were put in and wanting to watch more, but as the film goes on the viewer should be able to understand what has happen as more of the flashbacks are shown of the night before. Some/most of the shots that we decided to use are used in real media products, for example using a close up shot and then quickly cutting to a long shot makes the audience wonder about what happening and what shot will come next. Most of the long shots we used were on the actress walking, these shots were from a far distance away and usually lasted more than 5 seconds, and this might mean the audience were wondering what she looked like, what she was wearing and where she was, as the setting around her was open spaced. After the long shot we quickly used a flashback of a close up of her legs and her tights getting ripped the night before, we used this so the audience were less confused about the rips in her tights as she was walking through the fields.

How does your media product represent particular social groups?
As a group we didn’t really involve many different social groups in our footage as we just have a women and a man. I’m sure we could have involved more social groups in this project but we had a time limited of 2 minutes and didn’t want to make it more complicated than it already was. As the woman is the main part of this and is the one who is getting raped, this could show that women need to be careful and watch out most of the time, we used the rape scene and the women as the main parts of our footage as it was easy to follow and many other thrillers use the same idea as it sticks to the thriller genre closely.

• What kind of media institution might distribute your media product and why?


I would distribute my film to working title. This is because working title has got lots of back up from Universal as they own working title. This could help my film be larger and be put into more cinema’s and earn more profit as universal can help fund working title for equipment and actors etc. This will help make my film and any other films I make in the future larger and be better quality as the company can afford more expensive equipment and better know actors and actresses. Working title are a smaller company that work to make films in the UK and have more UK actors in, this would help with my film as they are based in the UK. With the backup of Universal this would help my film as if they enjoyed the film it could have a possibility of going into cinemas in America as Universal own multiplexes over the country, but not only that they could also distribute the film even better in the UK as they will have more money to make Trailers and adverts etc, to make the film get out and make it well known, this will help as more people will be watching the trailer and will be teased by it and will end up watching it when it is out in the UK. As the company is located in the UK this will mean it is easier to communicate with working title and easier to make plans about meeting, filming etc.

Who would be the audience for your media product?
The target audience that our media product was aimed at were for people who like thriller films that have changes in them and that are suspenseful. I think that the audience for my groups product would vary in ages, ranging from 16 + because it contains some violence in, the audience would also vary between genders because some people enjoy different types of films, and enjoy different genre’s and different types of thrillers. Because the age certificate will be around 15/16+ this means that the target audience for age will be above that age, as you can’t watch it otherwise. But even though the film has that age boundary on it the majority of the watchers will be around 18 – 25 as the younger adults may prefer scarier/thriller films that older people. Even though both genders might like this product, it will probably be pointing more towards the male gender due to the men not taking any harm to the product as the women is being raped, but women could also be interested with the product because it relates to the women in the majority of the film, but the women might also like the film as the majority of the film involves a women/girl.


How did you attract/address your audience?
Our project was aimed to keep the audience attracted to the footage and audio by making the footage suspenseful and making the viewer to keep watching the footage so they watch it until the end and find out what happens, I think that the project we have made does this well as we have include footage from the night before which is fast paced footage, this makes the suspense build as we kept putting short flashbacks of these short fast paced clips throughout the video to build even more suspense and let the audience to want to watch it until the end so they know what happens. The video might be confusing to some viewers as at the start of the video she has ripped tights, and in the middle of the video in one of the flashbacks you see the guy ripping her tights, this shows that it was the morning after when she was walking home and the flashbacks were from the night before.


What have you learnt about technologies from the process of constructing this product?
As I myself had never used a video camera, tripod or the editing software, this project was big as I had to learn how to use all of these new things all at once to be able to film and edit the work, but I was able to learn how to use these very quickly as we got taught well. At the start I could barely work the video camera properly, but I learnt quickly as it was pretty simple to use, also the tripod was simple to use as I am good at finding out how to work things on my own. At the start of the project I had no idea on how to work with the editing software Adobe premiere pro, but now I can do all sorts, I can use the software well and use many of the effects, I can also make titles that are still and that roll of either side, I can also mess around with the lighting within the footage with the lighting effects edit, this allows you to change the colour of the footage to what colour you want, but I’ve only used it to change the footage slightly darker. I have also learned how to separate the audio files from the footage and how to separate the footage from the audio as this was what we needed to do in our project.



Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Since the preliminary task I have learnt quite a lot about using the equipment and software we were given to use, not only that but also using a decent well lit location is vital. I have learnt and have got a better understanding of how to work the camera and the different settings are possible, I have also got a steadier hand on the tripod when panning and tilting, this will make the video look better as mostly all pans and tilts are smooth. The main thing I have learnt is about the editing software, my knowledge on how to use the software has expanded as I have used to for longer, I now know how to use titles and how to make them fade in and roll of the side of the screen etc, I have also searched through more of the effects and have a better knowledge on what effect to use, I also know how to select the audio if I just want that, or how to select the video file only. I have also learnt more about planning and testing, if you are using locations outside, it is always best to test before as you might not get the image or footage you want to get due to the weather/time of day, also if you get the correct lighting for the location and what you want it will/can make your footage more interesting as the viewer can understand what is going on and have a good view about where she is and what she is doing there. But, one of the main things that I have learnt is that it’s better to work in smaller groups when you are making small clips, as you won’t need a group of 4 to make a 2 minute video as at least 1 person in the group will be doing nothing.

Thursday 22nd April

In todays lesson we had finished our video and was just checking it over with sounds and everything to make sure we have made it to our best ability, we had to change some of the sounds around to make them perfect for all of our group to agree on, then we had to export it to AVI, encode it and upload it onto YouTube.


Tuesday 20th April

In this lesson we finally find our groups main music that we wanted to use throughout the film. Catherine and Sarah finally found the correct sound and then they imported it into our media folder, then Aidan and I edited the sound in Adobe sound booth and made it fade in and changed some of the sounds to tone it down and add more bass, we then selected these and inserted the sound into our film in our film and cut them down to perfect sizes to fit the film perfectly in the places we wanted the sound to be.

Thursday 15th March

In this lesson Aidan and I were searching for music that we could use throughout the video, while Catherine was helping us slightly and Sarah was completing her evaluation. Aidan and I searched with Catherine’s help for music that is mysterious and adds suspense to the film; we want a soundtrack that will add to the film over the scenes where she is walking. We then watched the film over more times just to check what kind of sound we need for the scenes we need it in. We finished the lesson knowing what sounds we wanted to get for next Tuesday where we can search for it and get the sound we want.

Tuesday 13th April

In this lesson we captured our shots that we took on Sunday. After this Aidan and I were set to edit the shots and add in the music, we edited all the shots down so they fit into the correct places perfectly and ran smooth. After using the storyboard to correctly put the shots into positions Aidan and I listened to the music through so we could get the correct sounds and get the volume correct, this adds suspense to the video as the sounds are mysterious and thrilling. We ending this lesson by watching the film through a few times to make sure that the sound ran correctly and sounded perfect so we didn’t have to worry next lesson and could just crack on with the work.

Sunday 11th April

We organised a day to re film and film some new shots to add into our film. We decided where to set up the camera and practiced a few shots before we started filming. As we were filming we all had decisions and discussed the different angles and shots we would take, this helped as we had more ideas that we could decide on. We all contributed to directing and filming these shots. After filming the shots we needed we decided to use Aidan’s breathing to sound like its coming from the phone to scare her, this added to build suspense and make the film more thrilling.

Sunday 18 April 2010

Thursday 25th March

After Tuesdays lesson were we got our feedback for our film, we wrote some of the feedback down so we could use it another time. We discussed our feedback in depth and all agreed on the new shots that we wanted to film and what we wanted to re-film, we also talked about the lack of sound that we had and how much we need to add to our film, we have spoke about the sound that we want while she is walking, but we haven’t yet completed it.

Tuesday 23rd March

in Today’s lesson for most of it we watched every groups videos and then gave them feedback, we then had a discussion as a class about overall feedback for each group, our group noted this down as we could follow it when we were re-filming. We then talked in our group about what we needed to do while Sarah noted it down and planned for new/re filming. We then watched through our video a few times and see what we needed to do from the feedback we got and realise the mistakes we had made. We then had a little group discussion about the new shots we wanted to film, and decided what they were going to be like and whether the whole group agreed on it.

Friday 19th March

Today is the draft hand in date, before we needed to hand it in Catherine and I stayed in for a bit longer than usual to complete the titles and to covert and upload our film to YouTube and then put on our blogs.

Thursday 18th March

I finally had the music that I made at home using the program Magix music maker 16, I made this from different drum sounds and voices etc. This allowed me to choose how I wanted it and how I thought it should be. Aidan and I then sat around the computer cutting the music down to perfection and placing it correctly, we then played through the film a few times to make sure that it sounded alright. Aidan and I then started to do some of the titles for our names etc, we used some of our break time to finish these as we needed to and the hand in date was on Friday.

Tuesday 16th March

In today’s lesson we watched the film a few times to understand where we needed the music and what type of music we wanted, then Aidan and I went on the search for the music using YouTube, we spent most of the lesson looking for this type of music as it was important and we needed it quickly as the first hand in draft deadline was coming up shortly, this was vital as we didn’t have all of our sound found but we filled in the parts that needed it most.

Thursday 11th March

We finally had finished editing the clips together, cutting them down and checking the storyboard to keep the footage in order as we first planned, we then had a brief search on YouTube for dance/club music for when the flashbacks come on and she is at the party. We found some clips that we could use and I was going to send to my brother as he can make music, but we still needed to search for more clips as we couldn’t find the correct type that my group and I wanted to use for these scenes.

Tuesday 9th March

In today’s lesson we captured the new footage we got on Sunday, after capturing the footage I inserted it into our film at the end of the shots and cut them all down until they were the correct sizes. We then sat around one computer as a group while I was putting them into the correct places and we shared thoughts about the ways we should edit the new shots in with the old shots, this will then make the film even better as we will have four different options to choose from. While we were adding the clips, near the end of the lesson we had finished editing all the shots and we listened to it through a few times to think about where we need sound and what kind of sound do we need.

Sunday 7th March

Today we had planned to film the other half of our film, this separate day was to film the flashback scenes we needed. We used Catherine’s house at night to film as we thought it would look much more effective as the flashback scenes needed to be filmed later at night so it looks more effective. We all helped when we were filming because Sarah and I were filming while Catherine and Aidan were directing, this helped as all of the team were joining in so we could get the work done quicker. While we were filming we talked about what we had to finish of doing and what we were going to do as a team, we decided that we needed sound over the flashback scenes to make it sound like a party is happening downstairs while she is being raped, this made it easier for the group as we knew what we needed to finish off doing, while we were talking about the things we needed to do for our film to finish it, we also spoke about how we are going to edit the new shots we have just taken and we decided that all the flashback scenes would have a dip to white at the start of the scene and at the end of the scene, not only that but we decided they would also be black & white.

Thursday 4th March

in this lesson my group and I were planning to edit the shots we had already taken and had decided that we were filming on Sunday, but firstly I rendered and uploaded our storyboard task that I took pictures off and made with the editing software, after this my group and I sat around one computer telling me what to do with the editing and previewing it and then deciding as a group whether to keep the edit or not, this allowed us to all agree on the edit. We then cut, edited and tried out loads of different edits to make our work the best as possible and to look great, while doing this we also agreed on the way the shots should go and the order of them.

Tuesday 2nd March

In today’s lesson my group and I captured the filming we had done on Saturday morning. On Saturday morning my group and I set out filming early in the morning, this was to get the weather from the early morning as we needed this in our opening sequence, this is to show that she had came from somewhere as she would be walking home in the morning so nobody saw her, the filming session went well and we got the majority of our shots we wanted and a couple more added on, Catherine White and I did the majority of the work as she was being the director while I was doing the filming, not only that but Aidan Foster was giving Catherine and I ideas for new shots and different camera angles that we could use to shoot and to make our opening sequence look even better. So in this lesson we captured the work which took the majority of the lesson, while Catherine White and I were doing that, Aidan Foster and Sarah Morris were using the video camera to take shots of the location where we were filming on Saturday, this was to show what the location looked like in mid day. After we finished capturing we were able to edit a bit of it, we managed to edit some of the shots down to the correct size we wanted it and put them in order, with help from Aidan Foster, we both decided on some editing techniques and how we wanted the shots to look.

Saturday 28th Febuary - First day of Final piece filming

As a group we set of to chilwell fields at 6 a.m in the morning to get the correct lighting that our group wanted/needed for our film, we felt that the weather was alright and was good for what we wanted. We needed to film in the morning as she was walking back from a party in the film so we needed the lighting from the morning.

We started filming at around 7 due to it being a bit to dark at 6, we tried out to film at 6 but we realised that the lighting was too dark and it would look very grainy, so we waited until it got better.

We finally got to the correct lighting we wanted, so we got the actress dressed up into her party clothes and we ripped her tights, this was because her tights had been ripped the night before e.g. in the flashbacks we are going to do. Catherine also helped her apply her make up and she got her self upset so she looked like her make up was smudged from her crying the night before.

We followed our storyboard so we knew what shots we wanted to take and where we wanted to position the camera. We finally got filming and took a few takes of her walking across the bridge and around the gravel corner using high angle shots and close ups to vary with different shots. We filmed a close up shot of her face while she was walking so you could see that she was upset and her smudged make up. We then got a long shot of her walking past the camera and down the path while myself the camera man zoomed into the houses in the background to see that there was a housing estate close to the fields she was in. At this moment all of our group were helping towards the filming as I was filming, Catherine & Aidan were directing and setting up the shots before and Sarah was making sure that Ellie(our actress) knew what she was doing in the different shots. We then took a long take which was of our actress walking down a path, this lasted for around 8 seconds, we used this so the viewers might be able to realise she has had a long day.

After completing filming in the fields we filmed her nearer the housing estate as a gentleman in the bus stop (me) asked her if she was "alright" she didn't respond and he looked at her weirdly as something was up with her. that shot was Mine and Sarah's idea as we thought it would work well.

We then got a few shots of her as she was walking down the road into her house, we got different shots from different angles. We got Ellie to act that she was opening the door to her house and I was following her and touching her shoulder, yet we filmed from in front of her and nobody was behind her, this worked well as it gave the scene more suspense.

This day went well as we had all contributed towards filming or directing, this was good as we all helped out. Even thought we had filmed mostly all of the main part today, I and Catherine felt that we didn't film everything we needed and may be that some of the shots could have be re-filmed later sometime.

Thursday 25th Febuary

Thursday – In this lesson our group captured the practice filming we did on Tuesday, this allowed my group and I to choose the shots we wanted to keep and where we wanted to film, we also looked through the shots and edited them, this allowed my group and I to have a better understand of what our actual project will look like, this helped us come to a decision about this and what shots we wanted to add into our project to make it look even better, it also allowed us to remember where we had the camera pointing so we didn’t have to mess around on the day of filming with the camera angles.